Pacific Power

MARKETING CAMPAIGN

I’ve written numerous customer campaigns and outreach materials for PacifiCorp, Pacific Power, and Rocky Mountain Power.

For this project, I worked with the Pacific Power team to create an awareness campaign for their new smart meter installation program.

Print and digital assets drove to a smart meter microsite that I also refreshed with a new story and visuals. To complete the campaign, I created a series of videos that told the full smart meter story, from their features and benefits to their role in a clean energy future.